Full-time Master Program

International Business and Marketing

 

Foundation Course

Organizational Theory and Management
Freshman Required (3-0)
This course is aimed at understanding the meaning of organization and the evolution of organizational theory, the basic principles of organizational design and related theories, and the relationship between organizational strategy and structure.
Scope covers external and internal factors affecting organizational design, strategy and effectiveness, organizational processes and reporting relationships, inter-organizational relationships, organizational conflict and politics, organizational decision-making, corporate culture and values, organizational change and innovation, scale and life cycles, information with control.


Research Method
Freshman Required (0-2)
The teaching goal of this course is to explore the research methods of social sciences, including methodology (methodology) and research method (research method), rather than focusing on the statistical methods of research data analysis. In this regard, there is another "multivariate analysis" courses covered. The content of this course will introduce the basic concepts of scientific research, research procedures, research types, research design, data collection, measurement basis, reliability and validity, research inference, etc., to help students establish the basic knowledge and ability of doing research, and be able to Conduct research and write papers independently.


International Financial Management
Freshman Required (0-3)
Familiar with what is exchange rate, exchange rate quotation, exchange rate decision, exchange rate theory, exchange rate risk, how to avoid risks, how to arbitrage, foreign currency derivative financial products and country risk analysis, and other professional knowledge and understanding of terms, and further TEJ download exchange rate interest rate inflation Carry out empirical analysis of PPP and other theories based on data such as rates.


Corporate Social Responsibility and Ethics
Freshman Required (0-1)
Multinational enterprises have many resources to carry out production activities, and they should also assume social responsibilities to give back. Social responsibility is to consider the possible impact of various economic activities on society, including related ethics and responsibility issues, such as labor practices, human rights, environmental pollution, bribery, morality, etc. Through this course, students will be familiar with the current situation of international corporate social responsibility and Trends to develop international caring literacy.

 

International Management and Trade Core Courses

International Business Administration
Freshman Required (3-0)
To teach the basic concepts of international business, including the international business environment and the key points of international business management, as well as current important issues of international business.


International Marketing Management
Freshman Required (3-0)
This course focuses on the basic concepts of international marketing, including the impact of the international environment on international marketing, international marketing planning and tools, and important issues and developments in international marketing management today.
The scope covers the difference between marketing and international marketing, international environment analysis, application of entry strategy, international market segmentation, international product strategy, international pricing strategy, international channel strategy, international logistics and supply chain management, and international communication strategy.

 

International Trade and Marketing

 

Foundation Course

Economic Development and Growth
Freshman Required (3-0)
The structure of this course covers three parts, which are the theory of economic development and growth, the research and analysis of issues related to economic development and growth, and the empirical discussion of global economic development.
The first part introduces theories related to economic growth and income distribution, and understands the driving force of economic development and growth through the discussion of various theories.
The second part focuses on issues related to economic development, including changes in production technology and industrial structure, poverty and income distribution, population and labor market changes, interaction between primary industries and industrial sectors, urban-rural differences and population migration, sustainable environmental development, international trade Policy, financing of economic development and external debt issues of the third world, fiscal and taxation and financial policies of economic development, etc., discuss and analyze in detail the relationship and influence of various issues and economic development and growth.
The third part takes the development experience of major economies as an example to discuss their economic development process, the economic development problems they face and the concept of sustainable development in the future.


Microeconomics
Freshman Required (3-0)
The main goal of this course is to help students solve individual economic problems in a mathematical way, especially focusing on the optimal decision-making of manufacturers and consumers and the comparative static analysis of related exogenous variables. Topics analyzed include economic mathematics, consumption theory, production theory, cost analysis, partial equilibrium analysis, market structure and uncertainty, etc.


Econometrics
Freshman Required (3-0)
The teaching objectives of this course are to establish the analytical foundation of econometrics and to apply econometric methods to various research topics. This course is divided into three units:

  1. Basic courses: Introduction to regression analysis: classical assumptions of linear regression models, least squares estimators, statistical criteria for evaluating model fits, and statistical inferences. In this part, the general economic and financial variables are used as learning materials, and the characteristics of the data are also discussed.
  2. Advanced Course: Discusses the problems that arise when the classical assumptions on error terms are relaxed, such as collinearity, heterogeneity of variance in error terms, and self-correlation of error terms.
  3. Symposium: Introduction to time series analysis methods, concepts of stationary and non-stationary states, design, estimation, verification and forecasting of random walk models, etc.

International Financial Management
Freshman Required (0-3)
Familiar with what is exchange rate, exchange rate quotation, exchange rate decision, exchange rate theory, exchange rate risk, how to avoid risks, how to arbitrage, foreign currency derivative financial products and country risk analysis, and other professional knowledge and understanding of terms, and further TEJ download exchange rate interest rate inflation Carry out empirical analysis of PPP and other theories based on data such as rates.

 

International Management and Trade Core Courses

International Trade and Investment
Freshman Required (0-3)
The goal of this course is to introduce theoretical and empirical research topics related to international trade and investment. During this period, students can complete research papers on related research topics.


International Finance
Freshman Required (0-3)
The teaching purpose of this course is to enhance students’ understanding of the foreign exchange market, the balance of payments and the international monetary system, the theory of balance of payments adjustment, the theory of equilibrium exchange rate determination, and the dynamic adjustment of exchange rates. To cultivate students' analytical ability in international financial affairs.

 

International Business and Marketing Area

International Business and Law
Freshman Required (0-3)
Analyze the legal issues related to international companies, learn ways to solve the problems and related legal knowledge, so as to help students understand and evaluate the legal risks of domestic business operations. This course mainly discusses the laws related to international enterprises, including international sales law, international competition law, international trade law, intellectual property law and government procurement law and other related legal issues.


Multivariate Analysis
Freshman Required (3-0)
Familiar with the methods of data processing, the correct use of statistical methods, and the interpretation of detailed statistical results.

  1. Vectors and matrices
  2. linear mode
  3. Factor Analysis and Principal Component Analysis
  4. logistic regression
  5. structural equation model

International Enterprise Topics Study
Sophomore Required (3-0)
Understand the changes in the international market, discover the characteristics of the international market through classroom discussions, and grasp the future development trend.
In international business-related theoretical seminars, teachers will introduce theories, and master the application of academic theories in international business through seminars.
In innovation and creativity seminars, teachers assist students to establish a more complete understanding of innovation and creativity, and even knowledge economy, and focus on the inspiration of concepts.
During the course of lectures and seminars, Diaozheng Yanyi has learned about business management and economics subjects in the past, and uses more current development examples to illustrate the content of the lectures.


International Human Resources Management
Sophomore Required (3-0)
This course is an in-depth discussion of the application and research of human resource management in international business management. The main teaching goal is to let students understand the characteristics of human resource management in international companies, including: the concept of strategic human resource management in international companies, the impact of cross-cultural environments The impact of international human resource management, the impact of global integration and local response on international human resource management, the appointment and training of talents in international companies, the performance management and salary system of human resources in international companies, the adjustment and return of expatriate personnel, the issues of international companies Knowledge management, international alliance mergers and acquisitions and human resource management, labor relations in international companies, and the future development of international human resource management. The study method of this course, in addition to discussing the content of textbooks, also includes literature research and practical case discussions, so as to understand the connotation and practical application of international human resource management in a variety of ways.


International Enterprise Communications
Sophomore Required (0-3)
This course is to familiarize with the basic concepts of international corporate marketing and communication, strategies and skills of international corporate internal and external communication, so as to achieve the goal of international corporate operation and image.
The course covers international communication environment, international communication objects (including government, suppliers, strategic partners, channel members, employees, various publics), international communication strategies and tools, international communication skills (writing ability, oral expression and presentation preparation)


International Trade and Finance Area

Industrial Organization
Freshman Selected (3-0)
This course introduces theories related to the organization and market structure of various industries. After studying this course, students can have a more accurate analysis ability for manufacturers to make various production and investment decisions that are most beneficial to them in the face of different market competition environments. Topics covered in this course are as follows: monopoly decision; durable goods and monopoly; measurement of exclusivity; product differentiation, horizontal and vertical differentiation; research and development; quality issues; patents and trade secrets; optimal patent length and width; Technology licensing; marketing; advertising decisions.


Financial Institution Management
Freshman Selected (3-0)
Provide students with basic financial institutions, financial markets and financial regulations to try to cultivate international-level financial professionals. The course content includes the organization and function of the central bank, my country's financial supervision, overview of financial institutions, operation of financial markets, important financial regulations, introduction to Taiwan Financial Holdings, introduction to Development Financial Holdings and Fubon Financial Holdings, exchange rate theory and interest rate theory, domestic and foreign economics Financial situation, bank lending and investment, my country's industrial policy, bank risk management and corporate credit rating, bank internal control and internal audit, financial institution directors and supervisors' business operations.


Financial Derivatives
Freshman Selected (0-3)
Provide students with basic financial institutions, financial markets and financial regulations to try to cultivate international-level financial professionals. The course content includes the organization and function of the central bank, my country's financial supervision, overview of financial institutions, operation of financial markets, important financial regulations, introduction to Taiwan Financial Holdings, introduction to Development Financial Holdings and Fubon Financial Holdings, exchange rate theory and interest rate theory, domestic and foreign economics Financial situation, bank lending and investment, my country's industrial policy, bank risk management and corporate credit rating, bank internal control and internal audit, financial institution directors and supervisors' business operations.


Financial Theory and Application
Sophomore Required (3-0)
This course will discuss in-depth issues of risk management in financial institutions, including market risk, credit risk, operational risk and enterprise risk management. In addition to textbooks, other relevant academic literature and measurement methods will be introduced in the course to help students gain an in-depth understanding of risk management related fields . The development of financial risk management is mainly due to the following three reasons: First, in the past thirty years, the world economy and financial market environment have undergone tremendous changes. The frequent occurrence of large fluctuations in the financial market has given rise to the demand for financial risk management theories and tools; secondly, the development of economic theory (financial finance) and statistical theory has laid a solid theoretical foundation for financial risk management; finally, The rapid development of computer software and hardware technology provides technical support for risk management.


International Economics and Trade Organization
Sophomore Required (3-0)
To enhance students' understanding of the operation of domestic and foreign financial markets and the characteristics of new financial products. Endow the ability of basic analysis and enhance the knowledge and skills of financial scheduling and investment and financial management. 1. Introduction to important theories of financial markets 2. Analysis of current important financial issues 3. Application of financial databases and analysis software.


Optional Courses

Offshore Market Onsite Study
Freshman Selected (0-2)
One of the characteristics of this course is that students from the bachelor's class, master's class, and master's on-the-job class of the department form a learning team, cooperate with the full-time teachers of the department, and go overseas together for about a week of university business visits. During this process, in addition to discussing with overseas students, we also visited local Taiwanese businessmen or well-known international companies, combining theory and practice.


English Language Proficiency
Freshman Selected (0-1)
The main purpose of this course is to help students improve their ability to use English in international business operations. The focus includes English financial reading, English briefings and writing and expression skills of business documents, in order to meet the needs of the era of economic and trade internationalization. In the process of learning, through intensive international knowledge and cross-cultural teaching content, students' learning motivation will be strengthened, and their learning methods will be changed so that they can truly use English as a tool for business communication.


International Marketing Topics Study - 1
Freshman Selected (0-3)
Based on the framework of marketing and international marketing, this course conducts decision-making, thinking and analysis through individual cases to understand practice and application.
The scope covers international environment analysis, application of entry strategy, international market segmentation, international product strategy, international pricing strategy, international channel strategy, international logistics and supply chain management, and international communication strategy.


Asia PacificEconomics and Trade Study
Freshman Selected (0-3)
The goal of this course is to introduce the economic development and trade policies of the Asia-Pacific region so as to lay the foundation for students to understand the economic situation and trade integration of the Asia-Pacific region. The course content will integrate: basic concepts of international trade and international finance, international economic and trade organizations, cross-strait economic and trade development, international business operations, trade control policies and globalization, etc. The course is conducted mainly by reading relevant journal papers, supplemented by financial news reports and textbooks in professional fields, so as to strengthen students' ability to integrate theory and practice.


Time Sequence
Freshman Selected (0-3)
The teaching goal of this course is to establish students' basic understanding and application of time series analysis, and to guide students to find research topics suitable for empirical analysis. First review the univariate model. In addition, this course introduces five multivariate time series models, namely simultaneous equation model, vector self-regression model, co-integration test and error correction model, multivariate GARCH model and nonlinear model. .


Investment Topics Study
Freshman Selected (3-0)
The teaching objective of this course is mainly the application of financial measurement methods. It aims to enable students to combine financial theory and quantitative empirical methods to explore financial data types, model selection and empirical result interpretation. The content focuses on the relationship between reward and risk, which is the core of financial theory. Measurement for further application in analysis and verification of various practical investment topics.


International Business News and Publication Discussion 
Sophomore Selected (1-0)
This course focuses on international marketing, marketing, consumer behavior literature, and research and analysis methods, so that students can understand relevant theories and concepts, and grasp the trends of research orientation and method application in recent years.


Trade and Economic News and Publication Discussion
Sophomore Selected (1-0)
This course is mainly based on the study of academic literature and empirical papers on international trade and international finance. Through the training of this course, students are expected to improve their ability to write academic papers, and enhance their ability and sensitivity to analyze international economic and trade affairs.


International Merger Management
Sophomore Selected (3-0)

  1. M&A related theory and M&A case practice.
  2. The key elements in the feasibility analysis of mergers and acquisitions, such as legal, accounting, transaction structure and other practices.
  3. M&A strategy analysis framework application and M&A management skills.
  4. Evaluate the performance of M&A management with analytical tools.

Global Operations and Management Topics Study (1)
Sophomore Selected (3-0)
In this course, a number of foreign visiting scholars specially hired by the department will give special lectures on global operations. The topics covered: international operations, international trade, international finance, international law and other important topics.


Elite Business English
Sophomore Selected (2-0)
The most important medium of communication for international business is English. Good communication of getting to know people through audiovisual reading and getting others to know through presentations is the key to getting the deal done. This course aims to provide master students with an education that can strengthen their English communication skills, especially focusing on the English presentation training that students find most difficult. This course will provide relevant articles and videos as the basis for class discussions, but more importantly, students will need to practice their oral presentation skills intensively. Course participation is essential.


Financial Technology and Application
Sophomore Selected (3-0)
This course aims to enable students to acquire theoretically and practically relevant concepts of financial risk management. The management of financial institutions is diverse and complex. In addition to simple institutional operations and related governance issues derived from them, the most important thing is the concept of "risk control". Therefore, this course will introduce the basic risk concepts of financial institutions, covering financial Institutions and the three major risk themes of the financial market they face: credit risk, operational risk and market risk, and finally conclude with discussions on financial market-related issues, Basel norms and related accounting standards.


Information Analysis and Application
Sophomore Selected (0-3)
The goal of this course is to learn the methods and principles of data analysis and the use of tools, understand the meaning of the information contained in the data, and how the results of data analysis can assist the decision-making and execution of general affairs. The course introduces the concepts and principles of advanced statistics and measurement methods, cultivates students' data analysis, judgment and forecasting ability, and uses computer programs and software to process, interpret and present data analysis results.


Global Operations and Management Topics Study (2)
Sophomore Selected (0-3)
In this course, a number of foreign visiting scholars specially hired by the department will give special lectures on global operations. The topics covered: international operations, international trade, international finance, international law and other important topics.


Risk Management Topics Study
Sophomore Selected (0-3)
This course will discuss in-depth issues of risk management in financial institutions, including market risk, credit risk, operational risk and enterprise risk management. In addition to textbooks, other relevant academic literature and measurement methods will be introduced in the course to help students gain an in-depth understanding of risk management related fields . The development of financial risk management is mainly due to the following three reasons: First, in the past thirty years, the world economy and financial market environment have undergone tremendous changes. The frequent occurrence of large fluctuations in the financial market has given rise to the demand for financial risk management theories and tools; secondly, the development of economic theory (financial finance) and statistical theory has laid a solid theoretical foundation for financial risk management; finally, The rapid development of computer software and hardware technology provides technical support for risk management.

 

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