Full-time Master Program

International Business and Marketing

 

Foundation Course

Organizational Theory and Management
Freshman Required (3-0)
The primary goal of this course is to help students gain a deep understanding of the essence of organizations, how they operate, and the core principles of management. By exploring topics such as organizational structure, culture, design, and change, the course guides students in understanding the challenges both internal and external to organizations and learning how to apply effective management strategies. Through methods such as classroom discussions and case analyses, students will cultivate critical thinking and practical application skills to prepare them for future roles within organizations.


Research Methods
Freshman Required (0-2)
This is a primary course to learn research method. Includes methodology and research method.


International Financial Management
Freshman Required (0-3)
This course introduces all the ‘international financial management’ related knowledge and concept when managing a multinational firm. Teach students to analyze how to use strategies to maintain competitive advantage in a globalized environment. The topics cover globalization and the multinational firm, global corporate governance, foreign exchange market, futures, options and SWAP on foreign exchange, management of trading, economic and translation exposure, international banking and money market, international bond markets, international equity markets, international portfolio investment, international capital structure and the cost of capital,international capital budgeting , and cross-border acquisitions.


Business Ethics And Sustainable Development
Freshman Required (0-1)
The course is to introduce the theories and applications of business ethics and sustainable development issues. Through lectures of key concepts and discussions of real cases, the course intends to help students understand the importance of business ethics and sustainability in companies. At the same time, it will cultivate students’ true ethical values and attitudes in business decision making.

 

International Management and Trade Core Courses

International Business Management
Freshman Required (3-0)
This course focuses on the environments and operations of international business and provides the students the best possible understanding of opportunities and challenges of international business.


International Marketing Management
Freshman Required (3-0)
This course introduce the principle of international marketing. It includes the effects of international environment elements on international marketing, the planning and coordination of international marketing mix, and important issues on international marketing.

 

International Trade and Marketing

 

Foundation Course

Economic Development and Growth
Freshman Required (3-0)
This course introduces students to the theory and empirics of economic development and growth. The theoretical part of the course will focus on the models of economic growth and Stage Theories of Economic Development. Later on, the empirical application's part of the course will illuminate the mechanics of economic growth, technological change and sources of income and growth differences across countries. After this course, the students should have a basic knowledge of the main facts characterizing economic growth over time and across countries, also will be familiar with several theories of economic development and growth, and what implications they have for this important part of the world. Finally, students will have a better understanding of some topics that shed light on the development process, including poverty, inequality, population, urbanization, human capital, industrial development, environment, foreign direct investment, international issues, the role of the government, finance and fiscal policy for development issues.


Microeconomics
Freshman Required (3-0)
This course aims to introduce related issues in microeconomics. By reading academic papers, students will learn the skills of establishing theoretical model and relating theory and practice.


Econometrics
Freshman Required (3-0)
How to correctly use the economic theory to analyze data, execute the software, interpreter the printout, conclude the results.


International Financial Management
Freshman Required (0-3)
This course introduces all the ‘international financial management’ related knowledge and concept when managing a multinational firm. Teach students to analyze how to use strategies to maintain competitive advantage in a globalized environment. The topics cover globalization and the multinational firm, global corporate governance, foreign exchange market, futures, options and SWAP on foreign exchange, management of trading, economic and translation exposure, international banking and money market, international bond markets, international equity markets, international portfolio investment, international capital structure and the cost of capital,international capital budgeting , and cross-border acquisitions.

 

International Management and Trade Core Courses

International Trade and Investment
Freshman Required (0-3)
This course is intended to familiarize students with the recent literature on the strategic trade policy under imperfect competition and foreign direct investment (FDI). Several topics that will be discussed include the causes of international trade in imperfectly competitive markets, intra-industry trade, FDI, Dumping and Anti-dumping, the welfare effects of trade liberalization, the effects of economic integration, and strategic trade policy under uncertainty, etc..


International Finance
Freshman Required (0-3)
The objective of this course is to introduce students to the fundamental concepts of international financial market, theories of exchange rate determination, and international monetary system and policy. Students will be able to use graphs and mathematics to analyze theoretical and practical problems in these topics.

 

International Business and Marketing Area

International Business and Laws
Freshman Required (0-3)
The aim of this course is to develop the capacities of students, including the abilities of analyzing international trade issues, learning to find ways to solve the problem. Through the discussion in the related topics, students can learn the related knowledge to help them understand and assess the legal risks of international enterprises.


Multivariate Statistical Analysis
Freshman Required (3-0)
This course provides the students how to use software to do data-processing , use the right methods to analyze data, learn correct statistical concept, and interpret the output of statistical package.


Special Topic For International Business Management
Sophomore Required (3-0)
This course aims to enable students to understand the opportunities, challenges, and the dilemmas of MNEs in the global environment. Through lecturing, students can understand the foundamental concepts of MNEs operations. The content of the course includes case discussion and indexed journal article reading.


International Human Resource Management
Sophomore Required (3-0)
This class is designed and organized in ways to provide a deeper and broader understanding of the role and importance of human resource management in the complex cross-border phenomena covered by the umbrella term “globalization”. Topics concerning HRM policies and management practices for MNCs are selected for the pre-class reading and in-class discussion as listed in the following page to touch upon issues ranging from the challenges, concepts, and frameworks of IHRM to strategies for international growth and the HRM agenda for globalization.


International Enterprise Communication
Sophomore Required (0-3)
This course aims to provide the theoretical and practical knowledge for business communication strategies. Through reading literature and analyzing case studies, it trains students in critical thinking, questioning, and communication skills.


International Trade and Finance Area

Industrial Organization
Freshman Selected (3-0)
This course combines theoretical models of industrial organization with empirical applications to study market structure, firm behavior and industrial performance, and briefly discusses antitrust laws. The course proceeds with the analysis of game theoretic methods to study oligopolistic firm behavior in a variety of situations, ranging from monopoly pricing, oligopoly pricing of homogenous and differentiated products, competition mode (Cournot or Bertrnd competition), mergers, entry barriers, entry deterrence, of non-price competition (such as advertising or Research and Development), and network externality. This course uses basic microeconomics and game theory to study firm behavior, market structure, and industry performance.


Financial Institutions Management
Freshman Selected (3-0)
In recent years, advances in communication network technology have brought about an endless stream of financial innovations, which have also changed the business model of financial institutions. Therefore, the operational strategies and risk management of financial institutions will become more important. This course will introduce teach financial institution management. from the perspective of risk management, while focusing on theory and practice, so that students have the expertise of financial institution management.


Financial Derivatives
Freshman Selected (0-3)
The purpose of the course is to provide knowledge of all the main contract types of derivatives (forward, future, swap and options, etc.) and skills on pricing, contract evaluation and application. Derivative products have a profound impact on financial markets, and there is extensive interaction between academic research and business practice. This course seeks to find a balance between theory and practice by examining the fundamental principles of the valuation of derivative securities and structured products. This course will use Visual Basic for Applications (VBA) and macros function to learn how to solve pricing problems for various derivative contracts by developing analytic and numerical solution.


Financial Theory and Application
Sophomore Required (3-0)
This course introduces students to theory and practice in Quantitative Investment and Web Scraping, and Risk Management. Students will consider the application of market risk, credit risk and operational risk. In particular, student will learn certain techniques required by a lender for effective loan management and for compliance with capital requirement regulations.


International Economic Organizations And Law
Sophomore Required (3-0)
The main content of this course is to provide the legal-aspect learning about international economic organizations, such as WTO, OECD, World Bank, IMF, ASEAN, and the related Agreements, principles, guidance and negotiating papers managed by them. Through the discussion of developing and emerging topics, such as e-commerce, trade and sustainable development, ISDS and etc., we hope students are able to be familiar with the methodologies of international economic law in the end.


Optional Courses

Field Study Of Overseas Markets And Economies
Freshman Selected (0-2)
One of the characteristics of this course is that students from the bachelor's class, master's class, and master's on-the-job class of the department form a learning team, cooperate with the full-time teachers of the department, and go overseas together for about a week of university business visits. During this process, in addition to discussing with overseas students, we also visited local Taiwanese businessmen or well-known international companies, combining theory and practice.


Business English Proficiency Test
Freshman Selected (0-1)
Listening activity is a good starting way for learners to have some knowledge of the target language. It is believed that listening work not only provides an important entry to the sound system and the grammatical rules of the language, but also offers a direct link to vocabulary and ideas crucial to the culture of the language.
This course will have TV Series as the main course material. All activities will be based on the episodes. The objectives of this course are trying to enhance learner's vocabulary in daily usage, to improve learner's understanding in listening to spoken English, and to train learner's communicative strategies through designed activities.


Seminar On International Marketing (I)
Freshman Selected (0-3)
By familiar with international marketing and management knowledge to develop students' ability to conduct independent research and create business models.


The Issues On Economics And Trade In Theasia-Pacific Region
Freshman Selected (0-3)
This course is intended to discuss some issues on economics and trade in the Asia-Pacific region. The related issues will cover measurements on international competitiveness, intra-industry trade, trade pattern, foreign direct investment, economic integration, the economic impacts of globalization and substantial development and other issues on economics and trade.


Time Series
Freshman Selected (0-3)
This course is designed to provide a thorough understanding of the theoretical basis for time-series techniques and focus on the application to the analysis of financial time-series. On completion of this course, students should be able to test financial theories with using real-world data.


Seminar In Investment
Freshman Selected (3-0)
The teaching objective of this course focuses on the application of financial econometrics, enabling students to combine finance theory and empirical measurement methods to discuss the patterns of data, model selection, and interpretation of empirical results. The content focuses on returns and risks, the core of the finance theory, to analyze and verify various practical investment topics.


Seminar On International Business (I)
Sophomore Selected (1-0)
This course elaborates on the research issues on global marketing and consumer behavior, and provides the student the best possible understanding of the research approach and methodology.


Seminar In Trade And Finance (I)
Sophomore Selected (1-0)
This course will be taught from journal articles and working papers. A textbook which students may wish to consult but which is not essential are given below.


International M&A Management
Sophomore Selected (3-0)
To learn the basic technical writing skills.
To study the special hot topics and bring out new ideas inspired by discussions.


SEMINAR ON GLOBAL ECONOMICS AND BUSINESS (II)
Sophomore Selected (3-0)
The purpose of this course is to provide students with the opportunity to engage with advanced topics in contemporary marketing management, consumer psychology, and brand management. It aims to help students understand relevant theories, concepts, and grasp recent research trends and the application of methods in these areas.


Elite Business English
Sophomore Selected (2-0)


Financial Technology and Application
Sophomore Selected (3-0)
The course "Financial Institutions" is designed to give students the theory and practice concepts of financial risk management. Financial institutions management is complex and diverse. The most important concept is "risk management". We will discuss the related topics such as credit risk, operational risk, market risk, and issues related to financial markets--Basel Acord.


Data Analysis And Application
Sophomore Selected (0-3)
With the widespread use of big data analysis, all walks of life pay more and more attention to the skills of data analysis and application. How to use the collected data for analysis, people can grasp the analysis results and key points at a glance, and show the value of data analysis. This course focuses on the use of actual case data to explain the process of data analysis. First, let students understand the concept and definition of data, and learn to collect, process, analyze and compile data, so as to effectively present and apply data.


Seminar On Global Economics And Business (II)
Sophomore Selected (0-3)
The purpose of this course is to provide students with the opportunity to engage with advanced topics in contemporary marketing management, consumer psychology, and brand management. It aims to help students understand relevant theories, concepts, and grasp recent research trends and the application of methods in these areas.


Seminar On Risk Management
Sophomore Selected (0-3)
This course deals with the ways in which risks are quantified and managed by financial institutions. Among the topics covered are the nature of financial institutions and their regulation, market risk, credit risk, operational risk, and the credit crisis of 2007.

 

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