Undergraduate Program

Business Foundation Courses

Freshman Required (3-3)
This course aims to teach individual economics in an outline, and students are expected to introduce more in-depth research through the discussion of intermediate topics. The content of the subject explores how decision makers evaluate the consequences of various individual economic activities, so as to provide a basis for making wise decisions, predicting future events, and judging the economic performance of the entire economic system or various sectors, so that students can conduct further analysis based on individual economic theories with application. Its main analytical tool is price, and its research scope covers demand, supply, market equilibrium, consumer behavior, producer behavior, goods market, factor market, information economics, general equilibrium theory, and welfare economics. In addition, after studying individual economics, we will be able to enhance our understanding of economic theories such as international trade, economic growth, interest rates, and prices, and then explain and design public policies.

Freshman Required (3-3)
The teaching content of this course includes the introduction of basic accounting concepts, accounting cycle processing procedures, application of double-entry records, preparation of financial statements, analysis of financial statements and related decision-making, etc. It also cooperates with practical courses to strengthen beginners' ability to handle accounting operations. There are ten topics in this course, including: (1) Introduction to the basic concepts of accounting, (2) Completion of the accounting cycle, (3) Business accounting, (4) Internal control and cash handling, (5) Application Accounting treatment of receipts, (6) accounting treatment of long-term assets, (7) accounting treatment of liabilities, (8) company accounting, (9) preparation of financial statements, (10) analysis of financial statements.

Freshman Required (2-2)
This subject introduces several concepts and methods most commonly used in business and economics in mathematics. Contents include: (1) limit and differential (2) application of differential: rate of change, extreme value, optimization problem, estimation, implicit function differential (3) exponential and logarithmic function (4) integral: definite integral, double integral, Application of Integral (5) Multi-variable functions and partial differentials: extreme values of multi-variable functions, extreme values under restricted conditions, Lag-range method (6) Trigonometric functions (7) Taylor expansion and infinite series

Business Administration
Freshman Required (2-2)
This course provides an introductory foundational knowledge for subjects related to business management, such as the basic concepts of business management and the development of management science as a practical body of knowledge. The focus of the course is to introduce students to the four most basic functions of business management, including planning, organization, leadership and control. Through conceptual explanation and case illustration, let students understand how these functions are interrelated in the process of management, as well as the problems that usually arise in the business practice of enterprises.

Business Information Software Application
Freshman Required (0-3)
This course will introduce basic programming language and the application of office package software, and lead students to practice programming language writing and office package software operation. The course content includes programming language design, document editing and spreadsheet application, so that students can understand the concept of programming and learn the skills of business word processing.

Business Statistics
Freshman Required (3-3)
This course aims to enable students to understand statistical methods and their functions, and to have sufficient knowledge of this subject, so that they can use scientific methods to use measurement technology to solve various decision-making problems. Contents include: (1) Descriptive statistics (2) Probability and probability allocation (3) Sampling and sampling allocation (4) Statistical inference of a single population (5) Statistical inference of two populations (6) Analysis of variance (7) Chi-square Verification (8) Linear regression and correlation (9) No parent number statistics.

Core Courses

Sophomore Required (2-2)
1. Teaching objectives: (1) Understand the basic theory and structure of marketing management (2) Familiarize yourself with terms related to marketing management (3) Know and be familiar with the methods and techniques of marketing analysis (4) Provide strategic thinking principles for solving marketing problems II. Curriculum Content: (1) Basic concept and foundation of marketing (2) Marketing environment (3) Strategic marketing planning (4) Target market selection and positioning (5) Customer satisfaction, relationship marketing and total quality management (6) Consumer behavior (7) Organization Marketing and Industrial Marketing (8) Product Strategy (9) New Product Development and Product Life Cycle (10) Pricing Basis and Strategy (11) Channel Strategy and (12) Retail and Wholesale (13) Promotion Strategy and Communication (14) Direct effective marketing

International Enterprise
Sophomore Required (0-3)
This course discusses the general situation and operating characteristics of international enterprises under the background of globalization and rapid environmental changes. The teaching content includes the basic concepts, principles and operational practices of international enterprises, as well as the impact of the international environment on international enterprises。

International Trade Theory
Junior Required (2-2)
The main purpose of this subject is to clarify the evolution of international trade theory, academic debates, and empirical research. The scope of its main discussion includes the basis of trade theory, the consequences of trade, and related new trade topics. Mainly using geometric figures as an analytical tool, it explains mercantilism, classical, neoclassical, and new trade theories in sequence. Secondly, explain the causes and consequences of international imperfect competition theory and intra-industry trade theory, economic growth and trade, and the movement of international factors. Finally, explain the international trade organization, economic integration theory and practice.

Money and Banking
Sophomore Required (2-2)
In this course, five broad themes will be introduced that are important to economists, business owners, policy makers, and individuals when making financial decisions. First, the course will briefly describe how financial systems and economies are connected in this world? Second, the course will examine the role of the financial system in financial markets. The so-called financial market here refers to places where bonds, stocks, foreign exchange transactions and other financial instruments can be bought and sold. Third, the course will examine the functions of financial institutions, such as banks or insurance companies, which provide channels for the flow of borrowers and creditors. Fourth, this course will lead students to understand the operation process of money affecting other economic variables, explaining how it will affect our daily life? For example, the impact on some economic activities, prices and interest rates. Fifth, this course will guide students to understand the ins and outs of today's events and decisions, and then help students have the ability to predict future changes and their impact. The course will focus on tools for information analysis and decision making, rather than just describing the details of currencies, financial systems, and economies. More importantly, this course will help students develop the necessary knowledge to know how to use and adjust when making important decisions in the future.
Here, the main points to be learned in this course are described as follows:

  1. Why should students care about currency movements? Are changes in the money supply related to economic booms and busts?
  2. What is the role of the financial system?
  3. How are interest rates determined?
  4. Why do banks and other financial institutions exist? How do they affect your financial decisions?
  5. Should financial markets and financial institutions be regulated? Who are the winners and losers in financial reform?
  6. What are the causes of inflation?
  7. To survive in this globalized economy, when you are a borrower or a lender, what information do you need for the development of global finance?

International Operations
and Management

Strategic Management
Junior Selected (2-0)
This course introduces the development, evaluation, and implementation of corporate strategies in the form of theoretical and case studies, so as to cultivate students' ability to think strategically. The main contents of this course include: introduction to enterprise strategy, external analysis, self-analysis, feasible plan for developing enterprise strategy, and strategic planning system.

International Tourism
Junior Selected (2-0)
Tourism is the locomotive of all service industries, and it is also an indicator for evaluating service quality. For example, the service quality of an enterprise is often described as "the level of a five-star hotel"; Taiwanese society has completely transferred to the economy of the service industry. In addition, the "Introduction to Tourism" course is offered, mainly to enable students of this department to have the basic concepts of the service industry before graduation. The most distinctive feature of tourism is that it takes modern people's dreams (realizable dreams) as its products and focuses on "atmosphere" and "feeling". All kinds of knowledge and information delicately package the dreams of modern people, and finally become "tourist commodities". The content of this course includes the following: (1) Structure and prospect of tourism industry (2) International tourism conference and organization (3) Transportation business, travel agency and leisure industry

International Hotel Management
Junior Selected (0-2)
(1) Types, characteristics and organization of the hospitality industry (2) History and outlook of the hospitality business (3) Product integration, design and marketing (4) Service training and safety management (5) Cafes, Chinese and Western restaurants and Japan Cuisine (6) Buffet, fast food restaurant and bar (7) American, Russian and French service (8) Operation of casual dining

Communications and Negotiations
Junior Selected (0-2)
This course aims to enable young students who are interested in the development of economic and trade careers to recognize the complexity of human nature and learn how to use negotiation skills, essentials or strategies to enter a more diversified, more liberalized, and more competitive market. , Effectively resolve disputes, eliminate difficulties, find cooperation, strive for business opportunities, and succeed in business.

International Merger Management
Junior Selected (0-3)
Through the discussion from the perspective of management and law, students can understand the legal procedures and regulations of corporate mergers and acquisitions. At the same time, through the discussion of domestic and foreign practical cases, analyze and discuss possible disputes and legal principles in the process of mergers and acquisitions. Attention should be paid to business risk management The principle of principle.

International Economics and Trade Digest
Senior Selected (0-3)
Lecture subject:

  1. A relatively complete and simple introduction to the basics of financial management.
  2. tarting from the subject of the securities market, it provides students with the concept of financial management in many ways.
  3. Cultivate financial management knowledge through practical explanations.

International Human Resources Management
Senior Selected (0-3)
The main teaching objective of this course is to let students understand the basic concepts of international human resource management and the application connotation of human resource management in international enterprises. Training, performance management and salary system design of international companies, adjustment and return management of expatriate personnel, and labor relations of international companies, etc. The study methods of this course include textbook lectures and case studies, guiding students to enter the academic field of international human resource management in a simple way, and at the same time understand the practical operation of international companies in human resource management.

International Marketing

International Marketing
Junior Required (0-3)
To teach the basic concepts of international marketing, including the impact of the international environment on international marketing, international marketing planning and tools, as well as current important issues and developments in international marketing management.

Hi-tech Marketing
Junior Selected (2-0)
This course is designed for the strategic analysis and planning of high-tech industry market trends. Through the introduction of the global technology industry, the application of Internet of Things technology innovation, big data collection and future evolution to the stage of AI artificial intelligence, students can clearly understand the current technology industry. Evolution (especially the structural development of telecommunications and Internet of Things Internet access requirements), and in response to changes in the future trend of 5G, teach students the marketing and business models of the technology industry to increase students' knowledge and insight.

Consumer Behavior
Junior Selected (3-0)
Discuss individual differences among consumers, the influence of environment on consumer behavior, and consumer decision-making process, so as to understand consumers' purchase timing, location, item, quantity, consideration reasons and other issues.

Multivariate Analysis
Junior Selected (0-3)
This course mainly introduces basic linear algebra concepts, including vectors, matrices, inverse matrices, and the calculation of eigenvalues and eigenroots, so that students are familiar with the principles of statistical calculations. In addition, the course will introduce advanced statistical methods such as multiple regression analysis, path analysis, and factor analysis. Data collection related to these analyzes will also be introduced in this course, such as questionnaire design, reliability and validity calculations, etc.

Marketing Research
Junior Selected (0-3)
1. Teaching objectives: (1) Familiarize yourself with marketing research terms (2) Understand the relationship between marketing research and marketing management (3) Know and be able to use enterprise research methods 2. Course content (1) The basis, purpose and importance of marketing research (2) Steps of marketing research (3) Methodology and methods (4) Research planning and planning (5) Research design (6) Methods of data collection (7) Sampling and sampling design (8) Measurement and questionnaire design (9) Investigation Field Work Management (10) Response Error and Correction (11) Data Collection and Editing (12) Analysis Method (13) Report Production and Presentation (14) Presentation and Review

Information Management
Senior Selected (3-0)
This course is a basic course of information management. Its purpose is to let students know how information technology supports organizational activities and how to effectively achieve organizational goals. The course content includes an introduction to the basic knowledge of information technology, and an overview of related theories and techniques of management information systems.

Marketing Practice
Senior Selected (3-0)
Teaching objectives: (1) Understand the trend and application of marketing development (2) Discuss the problems and operations in marketing practice (3) Analyze the relationship between marketing and related fields. Course content: (1) case study (2) marketing planning and production (3) market analysis and industry investigation (4) design and review of relevant marketing activities

Internet and e-Commerce
Senior Selected (0-3)
This course is mainly based on the perspective of management and technology, and from the globalization and cross-field of e-commerce, with the presentation of real-world cases, discusses the application mode of e-commerce, and strengthens the explanation of the two perspectives of theory and practice. The main contents of this course include the introduction of e-commerce, e-business strategy, e-commerce technology, and integration in four major areas.

Smart Business and Big data Analysis
Senior Selected (3-0)
This course is an advanced course of information management. The main goal is to explore how information technology affects enterprise innovation and value creation, and propose a model of information technology affecting enterprise value creation to explain the important factors that affect enterprise value and introduce what are important factors. Advanced information technology can be used to facilitate enterprises to improve their business performance and competitive advantage.

International Trade

International Trade Law
Senior Required (3-0)
International Trade Regulation Matters With economic globalization, trade legal relations have become more complicated. The numerous economic and trade legal agreements governed by the WTO constitute today's main international trade legal system. In addition to introducing the principles and principles of WTO, this course will focus on several major economic and trade issues, including tariff and non-tariff barriers, anti-dumping duties, import remedies, service trade, trade-related intellectual property rights and dispute settlement, etc. The purpose of the teaching arrangement of this course is to enable the students of the Department of International Trade and Economics to have a proper international outlook, understand the practical operation and direction of international trade, and use it as the application basis for future practical work.

International Trade Practice
Junior Required (0-3)
The main goal of this course is to help students systematically establish the concept of international trade management. It will introduce the professional knowledge and skills of international trade practice, including international trade regulations, international transportation, trade insurance, calculation of import and export quotations, making import and export documents, and learning Methods to avoid exchange rate fluctuation risks, prevent trade fraud and resolve trade disputes.

Sophomore Selected (2-2)
This discipline seeks to describe the causes of ups and downs in aggregate economic activity. The content of the discipline is to discuss the formation of production, income, unemployment, price, economic growth and its dynamic change process, and the evaluation of the overall economic policy effect. The scope of lectures covers the mainstream of modern overall economic thought and its policy debates, and introduces and compares the overall economic theories of various schools. At the same time, it cooperates with historical facts and current economic phenomena to explain the root causes, influences, and solutions of overall economic problems. Students understand the planning of appropriate general economic policies to enhance national well-being.

Sophomore Selected (2-2)
This subject aims to explore the formation and dynamic change process of unemployment, price inflation, economic growth, and the evaluation of the overall economic policy effect. In addition to covering the mainstream of modern overall economic thought and various policy debates, the lecture content also introduces and compares the overall economic theories of various schools. At the same time, it cooperates with historical facts and current economic phenomena to explain the root causes, influences, and solutions of overall economic problems. To enable students to understand the planning of appropriate general economic policies to enhance the well-being of the nation.

Asia Pacific Economics and Trade Analysis
Junior Selected (0-3)

International Trade Policy
Senior Selected (3-0)
This subject is an elective course of 3 credits. The content includes the application of trade policy tools such as tariffs, export subsidies, quotas, dumping, anti-dumping, automatic export restrictions, most-favored-nation treatment, and foreign direct investment. In addition, issues such as protectionism, regional trade agreements, regional economic integration, and the World Trade Organization, as well as Taiwan's foreign trade situation and trade policies will also be discussed in this course.

Industrial Organization
Senior Selected (0-3)
The purpose of this course is: (1) Let students understand the theory of modern industrial organization. (2) Introduce Taiwan's current industrial situation, industrial policy and competition policy. Course content includes: market type and market share, game theory, prisoner's dilemma, oligopoly, non-price competition, product differentiation and advertising, technological change and R&D, vertical integration, antitrust law, Taiwan's fair trade law and industrial policy.

International Finance

Financial Management
Sophomore Required (3-0)
In order to enhance students' understanding of the use, financing and management of corporate funds, the content of this course will include: the purpose of business operations, the economic environment it faces, and the financing and use of long-term and short-term operating funds. In addition, in the classroom It will introduce in detail the capital budget evaluation model, capital cost calculation and the impact of capital structure on enterprises, as well as some financial policies. In addition to the explanation of the theory, it will cooperate with the explanation of the current business operation in Taiwan to enhance students' understanding of the overall financial management.

International Finance
Junior Required (3-0)
This course aims to make students familiar with modern international financial affairs, understand new developments in international financial markets, lay the foundation for advanced research or meet employment needs. The teaching content first introduces the concepts of the foreign exchange market, the balance of payments, and exchange rates, and then discusses various theories that determine exchange rates, as well as the overall economy and policies of the open system, and finally analyzes the evolution of the international monetary system.

International Financial Management
Junior Required (0-3)
Introduce various aspects of financial management from the perspective of international companies, focusing on the management of exchange rate risk, short-term/long-term assets and liabilities, and discuss issues related to the survival environment of companies such as international finance/markets.

Junior Selected (3-0)
Insurance is the most important method of risk management, which can ensure the stability of personal or family economic life, and enable enterprises to maintain continuous operation and normal profits in the event of accidents, so its knowledge is indispensable for modern people. This course is to explain the functions of insurance, the principles and principles on which it is based, and the practice of insurance management, so that students can have a basic understanding of insurance and provide a basis for those who want to study further.

Senior Selected (3-0)
Cultivate students' interest in investment and understand investment tools and investment principles in the financial market; course content includes: theoretical explanations and investment practices in Taiwan (bonds, stocks, options, futures, and mutual funds), hoping to enhance students' engagement in investment Analytical ability.

Financial Market
Senior Selected (0-2)
This course aims to introduce domestic and foreign financial systems and their operations. The main contents include: (1) analysis of capital flow; (2) management of financial institutions; (3) analysis and credit rating of fixed-income financial instruments; (4) pricing of options and futures; (5) forecasting of interest rates and exchange rates; 6) Equity securities analysis and investment rating; (7) Risk management. This course also places special emphasis on the collection and analysis of actual financial data, as well as the application of related computer databases and software.

Financial Derivatives
Senior Selected (0-3)
Based on the generalization of derivative financial products, this course will mainly introduce some current derivative financial products, especially the pricing theory of futures and options. Students taking this course need to have a basic concept of differential and differential programming. The course content includes: pricing of financial futures, stochastic differential equations, simple options (including European call options, put options, American call options, put options), futures options, foreign exchange options, index options and exotic options (exotic options) option) and so on. Since most of the above commodities do not have clear pricing formulas, we will introduce several numerical simulation methods and use computer programs to solve them. Finally, we will introduce the application of option theory to capital budgeting in financial management and the application of option pricing theory to credit risk management (Merton, 1974). This course hopes to provide students with a more advanced perspective.

Courses related to international exchange

Global Operation Topics Study 1
Junior Selected (0-3)
In this course, a number of foreign visiting scholars specially hired by the department will give special lectures on global operations. The topics covered: international operations, international trade, international finance, international law and other important topics.

Global Operation Topics Study 2
Senior Selected (3-0)
In this course, a number of foreign visiting scholars specially hired by the department will give special lectures on global operations. The topics covered: international operations, international trade, international finance, international law and other important topics.

Offshore Market Onsite Study
Senior Selected (0-2)
One of the characteristics of this course is that students from the bachelor's class, master's class, and master's on-the-job class of the department form a learning team, cooperate with the full-time teachers of the department, and go overseas together for about a week of university business visits. During this process, in addition to discussing with overseas students, we also visited local Taiwanese businessmen or well-known international companies, combining theory and practice.

Language Courses

Business English
Junior Required (2-2)
(1) The meaning of commercial English. (2) The composition and content of business English letters. (3) When writing commercial English letters, you should pay attention to the main points. (4) The writing of English letters required for international trade, including opening announcement, credit investigation, sales solicitation, inquiry, quotation, order, various transaction terms, collection of funds, claims and letters of credit, etc. (5) English trade contracts, including the writing of commodity sales contracts and agency contracts. (6) Writing of English trade telegrams. (7) International public bidding. (8) Social business English letters, including travel visits, introduction letters, thank you letters, etc. (9) Writing that should be requisitioned.

English Conversation
Sophomore Selected (2-2)
This course is to train students' oral English ability. In addition to the theme of daily life and surrounding things, it also combines current affairs, political economy, and cultural status quo. The teacher guides students to discuss and speak, so that students can not only improve their English expression ability, but also Then think about and understand contemporary cultural phenomena and the differences between different cultures. In addition to giving speeches on pre-selected topics in group discussions, students are also required to make individual reports on topics of their own choice.

Spanish Language
Sophomore Selected (3-3)
This course is an introductory course designed for students who have never studied Spanish. Students can take advantage of one academic year (first and second semesters: each semester is about 18 weeks, 3 hours a week, deducting the time for midterm exams and semester exams. The actual teaching hours are 96 hours). To develop the basics of Western language that beginners should have, teachers expect to provide effective language training to students who are willing to regard Spanish as their second foreign language ability in a gradual and gradual manner.

Japanese Language and Practice 1
Junior Selected (3-3)
(1) Japanese reading book: In the first month (about four weeks), students are instructed in basic pronunciation (including fifty-sound, unvoiced, nasal, voiced, semi-voiced, long, short, and col). After the fourth week, slowly enter Simple sentence patterns (first semester), after the second semester, introduce basic grammar (classification and flexible use of verbs, basic flexible use of adjectives, etc.) with textbooks. (2) Daily practice: How to apply the textbook to speaking and train students' listening ability.

Optional Law Course

Civil Law
Sophomore Selected (3-0)
This course is designed for non-law students. The content of the course is an introduction to the basic concepts and general principles of civil law. The course content of civil law is divided into five chapters: General Principles of Civil Law, Chapters on Obligations (General Discussion and Dissertations), Real Rights, Relatives, and Inheritance. Through the study of this course, students can have a basic understanding of civil law.

Commercial Law
Junior Selected (0-3)
In modern life, all commercial activities must be bound by legal norms. With the development and activeness of industry and commerce, the importance of commercial law has always been valued by the academic and practical circles. Especially for those engaged in business operations, legal knowledge related to business operations is extremely important. Traditionally, the commercial law department takes company law, negotiable instrument law, maritime law and insurance law as the main study areas. Due to time limit, this course mainly introduces the basic norms and application of company law and negotiable instrument law. Through lectures on legal theory, specific case analysis, and fellow students' reports and discussions, students can not only fully grasp the basic meaning of law, but also effectively train students' practical application and analysis skills.

Intellectual Property Act
Junior Selected (3-0)
In recent years, with the advancement of information technology and the competition of knowledge-intensive industries, intellectual property has become an issue that enterprises and all walks of life attach great importance to. Generally speaking, intellectual property laws mainly include patents, trademarks, copyrights, trade secrets and other fields. This course is limited to the number of teaching hours. It will briefly introduce the normative key points of various laws, accompanied by discussions of practical cases to explain the concepts. The purpose of the course arrangement is to help students establish a correct concept of intellectual property rights, and acquire the ability to analyze basic cases, so that they can be applied to real life in the future.

Tax Regulations
Senior Selected (0-2)
This course includes 15 tax items including current income tax, inheritance and gift tax, land tax, commodity tax, business tax, stamp duty, deed tax, securities transaction tax, and entertainment tax. The eight major parts are explained, combined with the explanation and discussion of the current audit practice and tax cases, so that students can clearly understand the complicated tax laws, and understand various tax procedures and application forms.


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